City of Confidence Fashion Experience

City of Confidence Fashion Experience

Event Overview

The City of Confidence Fashion Experience by Confidence Apparel is an immersive fashion event presented in exclusive partnership with Navy Pier.

Hosted by Emmy Award-winning journalist Jasmine Minor, the City of Confidence transforms the traditional runway show into a multi-sensory experience designed to activate all five senses—sight, sound, taste, touch, and smell.

Set against the backdrop of one of Chicago’s most iconic destinations, guests will experience modern luxe streetwear, live music, art, elevated hospitality, and interactive activations—all intentionally curated to create an evening that is not simply watched, but seen, heard, tasted, touched, and felt.

More than a fashion show, City of Confidence is a celebration of fashion, culture, creativity, community, and the power of confidence.

The Five-Senses Experience

Every element of the evening is intentionally designed around the five senses:

SIGHT

A high-energy runway presentation featuring exclusive Confidence Apparel designs, visual installations, editorial photo moments, and live art by Chicago artist Jeffery Beckham.

SOUND

Live musical performances, curated sounds, and the energy of the runway come together to create the soundtrack of City of Confidence.

TASTE

Curated culinary moments, refreshments, sparkling pours, and VIP tastings create an elevated hospitality experience.

TOUCH

Interactive fashion, beauty, wellness, and lifestyle activations invite guests to engage with the experience beyond the runway.

SMELL

A curated floral and fragrance experience introduces scent as another layer of storytelling throughout the evening.

Together, the five senses transform City of Confidence from a fashion presentation into a fully immersive experience.

Experience Highlights

Guests will experience:

• A signature runway presentation featuring the latest Confidence Apparel collection.
• Emmy Award-winning Jasmine Minor as Master of Ceremonies.
• Special live musical performances.
• A red carpet experience hosted by Sharaun, featuring arrivals and conversations with designers, models, partners, and VIP guests.
• Live art by Jeffery Beckham, culminating in an exclusive auction.
• Interactive fashion, beauty, wellness, art, and lifestyle activations.
• Editorial photo moments and immersive installations.
• An experience intentionally curated around all five senses.

VIP & Media Lounge
Before the runway begins, VIP guests will enter an elevated pre-show environment designed as the first chapter of the five-senses experience.

The VIP experience includes:

• Chef-curated tastings.
• Sparkling pours and curated wine selections.
• VIP Glam Bar.
• Exclusive floral and fragrance experience.
• First access to select art and activations.
• Networking with invited guests, partners, creatives, and media.
• Curated VIP gift bag featuring products from sponsors and partners.
• Priority runway seating.

Ticket Options

General Admission

Step inside the City of Confidence and experience fashion differently.

Your General Admission ticket includes:

• Admission to the City of Confidence Fashion Experience at Navy Pier.
• Full runway presentation featuring Confidence Apparel.
• Live musical performances.
• Art experience featuring Jeffery Beckham.
• Access to interactive multi-sensory activations.
• Complimentary light refreshments and beverages.
• Immersive art, floral, fragrance, and lifestyle experiences.
• Editorial-worthy photo moments.

From fashion and music to art, fragrance, and flavor, General Admission puts you at the center of an evening designed to engage your senses and celebrate confidence.

VIP Admission

Experience City of Confidence at its highest level.

Your VIP ticket includes:

• Exclusive pre-show VIP & Media Lounge access.
• Red carpet arrival with professional photography and media coverage.
• Chef-curated tastings.
• Sparkling pours and curated wine selections.
• VIP Glam Bar.
• Premium floral and fragrance experience.
• First access to select installations and live art.
• Curated VIP gift bag featuring sponsor and partner products.
• Priority runway seating with premium views.
• Exclusive networking opportunities with invited guests, partners, creatives, and media.
• Full access to the City of Confidence Fashion Experience.

From your first step onto the red carpet to the final runway moment, the VIP experience is intentionally designed to activate sight, sound, taste, touch, and smell.

Fashion You Can Feel

• See the fashion.
• Hear the energy.
• Taste the experience.
• Touch the creativity.
• Discover the scent.
• Feel the confidence.

Join us at Navy Pier for an unforgettable evening where fashion moves beyond the runway and becomes an experience for every sense.